Just in time! Using personal and contextual data to stimulate healthy behavior through adaptive interventions: Theoretical framework, technological building blocks and empirical evidence. University of Antwerp
Internet Data Lab (IDLab), Media, ICT and interpersonal relations in Organisations and Society (MIOS), Marketing
Behavioral economics provides a relevant theoretical framework that can explain and predict individuals' seemingly irrational choices with respect to their health. By understanding individuals as non-rational actors with predictable biases, individuals can be guided or "nudged" toward wiser choices without restricting their choice freedom or significantly changing their economic incentives. The current project focuses on two complementary health ...