Publications
Children’s hobbies as persuasive strategies : the role of literacy training in children’s responses to personalized ads Ghent University
In today's online environment, children inevitably encounter personalized advertising. However, research suggests that children are not yet able to cope with this advertising type. This study therefore investigates whether literacy training helps children recognize personalized advertising. The 2 (personalized versus nonpersonalized ad) x 2 (literacy training versus no training) between-subjects design experiment (N = 166) suggests that ...
An eye-tracking study to examine the impacts of happy versus sad program-induced moods on brand attitude : the moderating role of advertising disclosure Ghent University
This study uses eye-tracking technology to examine how television program-induced moods (sad vs. neutral vs. happy) affect viewers' attitudinal responses to brand placement and whether an advertising disclosure can moderate these effects. The respondents (N = 243) were exposed to an episode of a popular television series in which a brand was placed in a happy, sad, or neutral context, and the episode was either preceded by an advertising ...
'Eco‐style' perceptions : the interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes Ghent University
Sustainable fashion is becoming increasingly integrated in today's society. However, the use of the term “eco” in fashion branding may evoke negative consumer perceptions, especially in terms of the perceived fashionability of clothing items. Hence, this study investigates consumer responses to environmental versus social sustainability cues used by an online fashion shop. In particular, the moderating influence of basic versus modern fashion ...
#Workoutathome : how instructions in the captions of fitfluencers’ posts impact adolescents’ body satisfaction and intention to exercise Ghent University
Trust in algorithmic decision-making systems in health : a comparison between ada health and IBM Watson Oncology Ghent University Interuniversity Microelectronics Centre
Algorithmic decision -making systems (ADMs) support an ever-growing number of decision -making processes. We conducted an online survey study in Flanders (n = 1,082) to understand how laypeople perceive and trust health ADMs. Inspired by the ability, benevolence, and integrity trustworthiness model (Mayer et al., 1995), this study investigated how trust is constructed in health ADMs. In addition, we investigated how trust construction differs ...
Data-driven technologies in The Public Domain : a survey study among Flemish Citizens Ghent University
Exploring the impact of gambling advertising on children : a comprehensive review Ghent University
Despite strict legal prohibitions against minors engaging in gambling activities, contemporary data reveal a concerning trend: children and adolescents are frequently exposed to gambling-related content and advertisements. Advertising, in particular, plays a central role in introducing minors to the world of gambling. This comprehensive review aims to examine existing research on gambling advertisements targeting individuals under the age of 21. ...
Child’s privacy versus mother’s fame : unravelling the biased decision-making process of momfluencers to portray their children online Ghent University
Many privacy concerns are related to influencer sharenting, or the practice of influencers sharing content about their children on social media. This study uncovers how momfluencers (i.e., mothers who collected a large following on their social media channels by sharing insights of their motherhood experiences) reflect on these privacy concerns and examines how these concerns rationally and/or biasedly impact their sharenting behaviour. By ...