Technological affordances of video streaming platforms : why people prefer video streaming platforms over television Ghent University
This article investigates to what extent technological affordances are associated with people's preference for video streaming platforms over traditional television services. Such affordances refer to properties of these platforms (including personalized recommendations and easy-to-navigate interfaces) that provoke certain uses of the technology and satisfy social and psychological needs. Based on a quantitative study of 25–50-year-olds in ...