The impact of expressing mixed valence emotions in organizational crisis communication on consumerU+2019s negative word-of-mouth intention Ghent University KU LeuvenYi Xiao, An-Sofie Claeys, Veroline Cauberghe
Humour as a double-edged sword in response to crises versus rumours : the effectiveness of humorously framed crisis response messages on social media Ghent UniversityYi Xiao, Veroline Cauberghe
Mixed emotions : unraveling the effects of positive and negative emotions expressed by organizations in crisis on social media Ghent UniversityYi Xiao