Organisations
Department of Marketing Ghent University
Department of Marketing, Innovation and Organisation Ghent University
Department of Marketing (main work address Leuven) KU Leuven
The Research Centre for Marketing is committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant research across the entire spectrum of marketing, including marketing modeling, marketing management & strategy and consumer behavior.
Department of Marketing (main work address Brussels) KU Leuven
Research topics of unit are:
- Service Marketing & Management: customer service, complaints management, customer satisfaction, customer loyalty, service employees,...
- Socially responsible marketing: Fundraising, consumer ethics, sustainable consumption,...
Marketing Hasselt University
The research of the Marketing department focuses on understanding and influencing customer behavior in both commercial and non-commercial settings. The department strives to conduct research that is characterized by both high practical applicable and high scientific quality. Keywords: customer value, sensory marketing, co-creation, and healthcare marketing.
Marketing University of Antwerp
Department of Marketing KU Leuven
The Research Centre for Marketing is committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant research across the entire spectrum of marketing, including marketing modeling, marketing management & strategy and consumer behavior.
Department of Marketing (main work address Antwerp) KU Leuven
Research topics are :
Retailing
Online shopping
Grocery
Loyalty programs
Merchandising actions