Should Public Displays be Interactive? Evaluating the Impact of Interactivity on Audience Engagement KU Leuven
© 2015 ACM. This paper describes a comparative case study that aims to uncover the quantifiable differences between noninteractive and interactive public displays in the urban environment. The study involved a large temporary interactive public display on a central city square showing a selection of custom-made content. We have evaluated the effect on passers-by and spectators in two conditions: 1) non-interactive (2102 passers-by, 228 viewers), ...