When they go low, we go high : or not? Gender differences in negative campaigning on social media in party-centered systems Ghent University
Based on the dual trend of more women running for office and campaigns becoming more negative, we can ask ourselves how gender affects the attack strategies of political actors. Studies underline the differential use of negative campaigning between male and female candidates and how both experience different pay-offs. However, existing research focuses solely on the United States and, therefore, a system with candidate-centered campaigns, weak ...