Going all the way? LGBTQ people’s receptiveness to gay-themed advertising in a Belgian context Vrije Universiteit Brussel
Purpose—Through investigating how Belgian LGBTQ people evaluate gay-themed print and television advertising in mainstream media, the purpose of this study is to explore how gay-themed advertising strategies are evaluated in relation to context.
Design/methodology/approach—Qualitative in-depth interviews were conducted with 17 Flemish self-identified lesbian, gay male and bisexual people.
Findings—Findings of this research ...
Design/methodology/approach—Qualitative in-depth interviews were conducted with 17 Flemish self-identified lesbian, gay male and bisexual people.
Findings—Findings of this research ...