Augmented Customer Involvement Thomas More Mechelen - Antwerpen
In a society that is evolving at a rapid pace, Flemish companies from various sectors are looking for new ways to acquire customers, enhance the customer experience or to bind them permanently, both B2C and B2B. Recent developments in the field of Augmented Reality (AR), an immersive technology whereby a digital layer is added to the physical environment, offer opportunities because they lower the threshold and cost for development and use (e.g. ...