Beyond employer brand content : understanding spillover effects and process attributes in employer branding Ghent University
In todayU+2019s age of increased competition, a strong employer brand is critical to attract and retain talented people. To understand the organizationU+2019s employer brand and learn about its impact, prior research has mostly taken a content-oriented approach. This means that most prior studies have operationalized employer brand or image as a combination of instrumental (e.g., salary, job security) and symbolic attributes (e.g., sincerity, ...