Research on the "child-impact" in the broad media in particular examine how children's media-adoption, media usage and media rules affect in the family.
To what extent do media messages shape people’s opinions and behaviors? Despite decades of scientific research we still have no clear answer: we know that studies only report very small effects but the meaning of those findings is heavily debated. Some scholars argue that the lack of convincing results means that the effects model fails to account for reality and should be abandoned. Others have arrived at the opposite conclusion. To them, ...
Nowadays, youngsters are unceasingly active on social network sites (SNS), while being occupied with other media tasks such as watching TV. In this social media multitasking (SMM) context, adolescents are often exposed to sponsored posts by influencers. While research on adolescents’ susceptibility towards influencer marketing is starting to gain academic interest, no research until date investigated the effect of the complex multitasking ...
Social media influencers (SMIs), defined as ordinary people who gain popularity on social media, are increasingly weaving political issues into their communication, which may be engaging for young followers, but also puts them at risk for misinformation. This thesis has provided important insights into political SMIs, their content, and consequences of exposure to their messages among youth: I ...
Online disinformation has been described as a major challenge for contemporary democracies. Due to its adverse effects, there has been a swift and widespread increase in efforts by tech companies, governments, and civil society organizations to tackle the issue. Despite the overwhelming consensus that disinformation should be controlled, what counts as disinformation has often been taken for granted in public and scholarly debate. It is ...
Social psychology has generated substantial knowledge on the relationship between gender identification and domains such as aggression, health behaviours, risk-staking, emotional health and prejudice. Despite an increasing diversification of gender roles, however, there is currently no theoretical model that can accurately explain how the personal content people assign to gender identities interacts with norms associated with ...
Influencers with a large follower base are increasingly being contacted to recommend brands on their social media profiles, in return for free products or fixed amounts of money. On their profiles, influencers portray a perfect and lavish life, with exciting activities, popular brands and cool friends. Many youngsters therefore admire these influencers and aspire their successful lifestyle. The sponsored posts on their accounts are however ...