Bart Larivière KU Leuven Ghent UniversityDepartment of Marketing (main work address Leuven)Department of Marketing, Innovation and Organisation
Bieke Henkens Interuniversity Microelectronics Centre KU Leuven Hasselt University Ghent UniversityDepartment of Marketing (main work address Leuven)Marketing & StrategyMarketingFaculty of Business EconomicsDepartment of Marketing, Innovation and Organisation