An experimental approach towards the evaluation of a seat belt campaign with an inside view on the psychology behind seat belt use Hasselt University KU Leuven
A Belgian national safety belt campaign was evaluated by means of a questionnaire survey in an adolescent sample. The evaluation was done through a three group after-only design with the use of one control group and two experimental groups. The first experimental group, the attentive group, was exposed to the campaign material in a very direct, attentive way, whereas the second experimental group, the pre-attentive group, was exposed rather ...