Lowering the barriers for online cross-media usage: Scenarios for a Belgian single sign-on solution Vrije Universiteit Brussel
The digitization has led to an ecosystem in which an online media portal has become an essential extension of traditional media and users are enabled to consume news and enter- tainment via different platforms. These evolutions pose some challenges for the media companies in terms of shifting business models, but they also bring them new possibilities in managing their relations with users. An important first step here is to identify the online ...