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Cooling Down Transmedia Storytelling KU Leuven
The Convergence Culture of Consumer Culture: Transmedial Storytelling for _99 Francs_ Vrije Universiteit Brussel
"You'll never get away from me. Wherever you look, you'll find one of my ads centre stage. I forbid you to be bored. I stop you thinking. The terrorist cult of the new helps me to sell empty space" (Beigbeder, 2002). Chillingly cynical as they are, these words spoken by Octave Parango, alter ego of the notoriously polemical French author and literary critic Frédéric Beigbeder before he was fired from Young & Rubicam following the publication ...
Stories and storytelling in the era of graphic narrative KU Leuven
Addressing stories is an obvious priority for the Key Debates series, and Volume 7, edited by Ian Christie and Annie van den Oever, identifies new phenomena in this field -- complex narration, puzzle films, transmedia storytelling -- as ...
Fan engagement in motorsports: a case of the FIA World Rally Championship Ghent University
Social media success is increasingly being linked to profitable relations between sporting teams and their communities of fans. Through a case study of RallytheWorld, Volkswagen’s social media campaign 2013-2016 for the FIA World Rally Championship (WRC), this paper provides sports marketers with relevant practices on how to develop social media strategies and building relationships with and between the fans. Drawing upon theories of community ...
Monomedial Hybridization in Contemporary Poetry KU Leuven
In his article "Monomedial Hybridization in Contemporary Poetry" Jan Baetens argues that the debate on hybridization tends to overemphasize the blurring of boundaries between signs and sign types in all possible forms: combination of types within a given work (multimodal "image-texts," comics and photo-novels, sound poetry, etc.), adaptation and remediation of one sign type by another one (filmic adaptations of novels or novelizations of films, ...
Oh, the angst! Emotional immersion in Jane Austen fan fiction Ghent University
Over the past few decades, the fandom of Jane Austen has become a transmedia fandom. As a consequence, Jane Austen fan fiction may not just be based on the novels, but also on adaptations and other texts. I examine what this means for the fictional worlds which are represented in Jane Austen fan fiction, and the texts through which these worlds are evoked and experienced. More specifically, I examine how VickyU+2019s U+2018All in a NameU+2019 ...
Jane Austen's pride and prejudice in cyberspace: charting the worldmaking practices of online fandom Ghent University
In this paper, I posit that narrative theories on storyworlds, and particularly on fictional situations, can help us chart the worldmaking practices that shape online fan fiction - that is, the ways in which fan writers use narrative resources to evoke storyworlds. I illustrate this with a discussion of immersion in fan fiction. First, fictional situations are examined through the lens of immersion theory, and redefined as mental constructs that ...
La Literatura en expansión. Intermedialidad y Transmedialidad en el cruce entre la Lite-ratura Comparada, los Estudios Culturales y los New Media Studies KU Leuven
This article, which the authors see as a position paper, addresses a twofold issue. On the one hand, it tries to offer an overview, terminological as well as theoretical, of the changes that have modified the field of comparative literature since the emergence of visual culture within the study of literature, from the institutional appearance of word and image studies in the 1980s till the actual tendencies toward digital and transmedial ...