Projects
Shaping Future Stores: Unraveling the Impact of Personalized Sensory Atmospherics on Consumer Behavior Hasselt University
The Future of Retailing: Investigating the Effects of Customer Value Enhancing Initiatives on Consumer Behaviour KU Leuven
The retailing landscape is changing and retailers are confronted with new emerging sales channels, increasing digitalization and shifting consumer needs, wants and shopping behaviour. How should retailers react to evolving markets and how can they sustain in creating customer value? With this research, we want to focus on contemporary developments and challenges of retailers and how they can translate into customer value enhancements, while ...
Food and nutrition labelling: consumer perception, expectations and future perspectives for the food industry and catering sector Ghent University
The objective of this project is to investigate consumer perception and expectations related to food and nutrition labelling. Nutrition profiles are established and compared with the presently available and alternative nutrition profiling and food labelling systems. The consumer research includes qualitative and quantitative research. The potential impact of nutrient profiling and nutrition labelling in terms of behavioural change will be ...
Future Flemish Pigs: Towards pork production and collaboration along the chain to satisfy consumers and society Research Institute for Agriculture, Fisheries and Food
How can we combine innovations in the pig sector in the domains of genetics, animal nutrition, slaughter and processing in Piétrain crossbred fattening pigs? This research question is central to the Future Flemish Pig research project. Through a multidisciplinary research approach, we are also looking for ways to contribute in the long term to the role of fattening pigs in circular agro-food ...
Fashioning 'old and new'. Secondary markets, commodity value conventions and the dawn of consumer societies in Western Europe (18th-19th centuries) University of Antwerp
Consumer revolution and changes in household consumption in probate inventories in Northwestern Germany (16.-19. c.). University of Antwerp
Product Liability in a More Circular Economy: A Study of Liability for Alternative Methods of Distributing and Producing Consumer Goods KU Leuven
Circular economic strategies, like reusing, repurposing, redistributing repairing, refurbishing, remanufacturing, sharing and renting products, are increasingly present in the sector of durable consumer goods. A simultaneous trend is the growing role of prosumers at the supply-side of a more collaborative economy, such as consumers who themselves manufacture products or share them. Finally, partially overlapping with both trends is the rise ...
Rethinking Consumer Behavior in a Technologically Evolving World KU Leuven
Today's society has rapidly become accustomed to a vast array of technological advances. Our society is entering a technology era in which our lives are becoming digital. We make purchases of goods or services and conduct financial transfers with electronic devices (e.g., smartphones and tablets). This dissertation studies how new technologies (i.e., mobile payments and touchscreen) affect consumer behavior across three essays. More ...