How to configure an organization’s digital operating model during digital transformation and digital innovation to achieve sustainable competitive advantage KU Leuven
The environment in which firms operate is becoming increasingly turbulent (Vial, 2019). Innovation and transformation offer numerous opportunities for organizations to cope with turbulent business environments (Alsufyani & Gill, 2021; Hund, Wagner, Beimborn, & Weitzel, 2021; Vial, 2019). The concept of an operating model (OM) is frequently used by organizations when making decisions for innovation and transformation (van der Heijden, ...