Manufacturers and Retailers Going Healthy: A Standard Health Symbol and Proliferation into a Healthy Line. KU Leuven
One of the most salient trends in grocery retailing is the growing desire of consumers to buy healthier products. In response, more and more retailers and manufacturers see this growing health orientation as a way to differentiate their products, while adhering to the need for healthier consumption. This project will significantly extend the academic field on healthrelated strategies of both retailers and manufacturers by offering better ...