Face and Politeness in Service Encounters: A Case for Organizational Face KU Leuven
Modern-day organizations interact with their customers in a way that allows them to channel their positive image among their customers akin to how individuals do so. Organizations use various interactional opportunities such as front-desk services, customer support services, advertisement, sales points, PR, social media pages, etc., to project a positive image of themselves to the customers. If this interaction were to take place between ...