Publicatie

Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda

Tijdschrift: JOURNAL OF ADVERTISING

ISSN: 1557-7805

Issue: 2

Volume: 46

Pagina's: 333 - 349

Jaar van publicatie:2017

BOF-keylabel:ja

IOF-keylabel:ja

BOF-publication weight:2

CSS-citation score:4

Auteurs:International

Authors from:Higher Education

Toegankelijkheid:Closed