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Face-to-face versus web surveying in a high-internet-coverage population: differences in response quality

Tijdschriftbijdrage - Tijdschriftartikel

The current study experimentally investigates the differences in data quality between a face-to-face and a web survey. Based on satisficing theory, it was hypothesized that web survey respondents would be more likely to satisfice for a multitude of reasons, thereby producing data of lower quality. The data show support for the hypothesis. Web survey respondents were shown to produce a higher "don't know" response rate, to differentiate less on rating scales, and to produce more item nonresponse than face-to-face survey respondents.
Tijdschrift: Public Opinion Quarterly
ISSN: 0033-362X
Issue: 5
Volume: 72
Pagina's: 836 - 846
Jaar van publicatie:2008
BOF-keylabel:ja
IOF-keylabel:ja
BOF-publication weight:6
CSS-citation score:4
Authors from:Higher Education
Toegankelijkheid:Closed