Onderzoeker
Katarina Panic
- Disciplines:Communicatiemanagement
Affiliaties
- Vakgroep Communicatiewetenschappen (Departement)
Lid
Vanaf1 jan 2009 → 30 sep 2016
Publicaties
11 - 20 van 24
- The effect of advertising literacy on children's brand evaluations in an advergame context: the mediating effect of affective reactions towards the game(2013)
Auteurs: Katarina Panic, Veroline Cauberghe
Aantal pagina's: 1 - Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioral responses(2013)
Auteurs: Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker, Michael L. Capella, Ralf Terlutter
Pagina's: 264 - 273 - Comparing TV ads and andergames targeting children : the impact of persuasion knowledge on behavioral response(2012)
Auteurs: Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker, E. Martinelli, S. Grappi
Pagina's: 266 - 267 - Reclamewijsheid bij kinderen en Jongeren: onderzoeksrapport in opdracht van Vlaams ministerie van Cultuur, Jeugd, Sport en Media(2012)
Auteurs: Veroline Cauberghe, Patrick De Pelsmacker, Liselot Hudders, Katarina Panic, Destoop Karl
- Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioural response(2012)
Auteurs: Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker, E Martinelli, S Grappi
Aantal pagina's: 1 - Children and a changing media environment: investigating persuasion knowledge for integrated advertising formats(2012)
Auteurs: Katarina Panic, Karl Destoop, Veroline Cauberghe, Patrick De Pelsmacker
Aantal pagina's: 1 - Brand placement in music videos: the effect of brand prominence and artist connectedness on brand recall and brand attitude(2012)
Auteurs: Veroline Cauberghe, Katarina Panic, Tine Faseur, Eva Zimmerman
Aantal pagina's: 1 - Promoting dental care to children using traditional and interactive media following threat appeals(2012)Volume: 3
Auteurs: Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker, Martin Eisend, Tobias Langner, Shintaro Okazaki
Pagina's: 331 - 340 - The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising(2011)Series: European advertising academy
Auteurs: Katarina Panic, Veroline Cauberghe, Delphine Verhoye, Shintaro Okazaki
Pagina's: 133 - 144 - Impact of an interactive anti-speeding threat appeal: how much threat is too much?(2011)
Auteurs: Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker
Pagina's: 281 - 289