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Onderzoeker
Katarina Panic
- Disciplines:Communicatiemanagement
Affiliaties
- Vakgroep Communicatiewetenschappen (Departement)
Lid
Vanaf1 jan 2009 → 30 sep 2016
Publicaties
21 - 24 van 24
- The impact of congruency and time pressure during simultaneous exposure in an IDTV context(2011)Series: Advertising: Media, Marketing and Consumer Demands
Auteurs: Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker, Evelyn P Mann
Pagina's: 45 - 59 - Targeting older consumers: exploring the advertising impact of the (subjective) age of models used in advertising(2010)
Auteurs: Katarina Panic, Veroline Cauberghe, Delphine Verhoye
Aantal pagina's: 1 - Impact of congruency and time pressure during simultaneous exposure to a program and an interactive advertisement(2010)
Auteurs: Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker
Aantal pagina's: 1 - Impact of an Interactive Anti-Speeding Threat Appeal. How Much Fear is too Much?(2009)
Auteurs: Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker, Ralf Terlutter
Aantal pagina's: 1