< Terug naar vorige pagina
Organisatie
Marketing & Strategie
Sub-organisatie(s)
1 - 2 van 2
Huidige onderzoekers
1 - 10 of 44 results
- Carmen ADAMS (Lid)
- Yannick BAMMENS (Lid)
- Maarten BROENS (Lid)
- Timpe CALLEBAUT (Lid)
- Kathleen CLEEREN (Lid)
- Lowie CNOCKAERT (Lid)
- Lieve DOUCE (Lid)
- Rabii EL GOMRI (Lid)
- Bieke GEPTS (Lid)
- Sophie HAENEN (Lid)
Projecten
1 - 1 of 1
- De winkel van de toekomst: Het effect van gepersonaliseerde sensorische omgevingselementen op consumentengedrag.Vanaf16 feb 2024 → HedenFinanciering: BOF - doctorale mandaten
Publicaties
261 - 270 van 325
- On the Use of Computer-Aided Text Analysis in International Business Research(2017)
Auteurs: Rene Belderbos, Marcelina Grabowska, Bart LETEN, Stijn KELCHTERMANS, Nazlihan Ugur
Pagina's: 312 - 331 - Scientific research, firm heterogeneity, and foreign R&D locations of multinational firms(2017)
Auteurs: Bart LETEN, Rene Belderbos, Shinya Suzuki
Pagina's: 691 - 711 - Can’t touch this: The impact of Augmented Reality vs. Touch and Non-touch Interfaces on Perceived Ownership(2018)
Auteurs: Malaika BRENGMAN, Kim WILLEMS, Helena Van Kerrebroeck
Pagina's: 269 - 280 - Detecting urban road network accessibility problems using taxi GPS data(2016)
Auteurs: J. Cui, Feng LIU, Davy JANSSENS, S. An, Geert WETS, Mario COOLS
Pagina's: 147 - 157 - PLS FAC-SEM: an illustrated step-by-step guideline to obtain a unique insight in factorial data(2016)
Auteurs: Sandra STREUKENS, Sara LEROI-WERELDS
Pagina's: 1922 - 1945 - Going beyond the service exchange: Investigating an engagement platform for customer learning(2015)
Auteurs: Sara LEROI-WERELDS, Sandra STREUKENS
Aantal pagina's: 7 - In-store location-based marketing with beacons: from inflated expectations to smart use in retailing(2019)
Auteurs: Stephanie van de Sanden, Kim WILLEMS, Malaika BRENGMAN
Pagina's: 1514 - 1541 - Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?(2017)
Auteurs: Sara LEROI-WERELDS, Sandra STREUKENS, Yves Van Vaerenbergh, Christian Gronroos
Pagina's: 618 - 639 - Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study(2014)
Auteurs: Sara LEROI-WERELDS, Sandra STREUKENS, Michael K. Brady, Gilbert SWINNEN
Pagina's: 430 - 451 - Getting help from infomediaries-what can innovators do to increase value in external knowledge searches(2014)
Auteurs: Nadine ROIJAKKERS, Andy Zynga, Caroline Bishop
Pagina's: 242 - 255