New Perspectives on Base of the Pyramid Strategies Vrije Universiteit Brussel
The early literature on base of the pyramid (BOP) strategies argued that multinational enterprises can contribute significantly to poverty alleviation of the poorest population in the world. An emergent perspective suggests that the solution to poverty lies within the BOP itself. Here, entrepreneurship within the BOP population is seen as the more credible solution to poverty. In this Special Issue introduction, we briefly present how the ...