Publicaties
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Embedded online marketing targeting children and young-adolescents Universiteit Antwerpen
Embedded online marketing targeting children and young-adolescents : investigating advertising literacy and behavioral intentions Universiteit Gent
Marketing Learning by Exporting - How Export-Induced Marketing Expenditures Improve Firm Performance KU Leuven
The learning opportunities from exporting are a core theme of International Business research. Learning by exporting research has primarily discussed the technological learning outcomes associated with exports. We integrate theoretical mechanisms from this literature into a model of learning in the marketing function. We hypothesize that firms that are confronted with novel pricing, packaging, distribution or design strategies on export ...
Marketing ethics and regulation of marketing activity Universiteit Antwerpen
Adolescents, Online Marketing and Privacy: Predicting Adolescents' Willingness to Disclose Personal Information for Marketing Purposes KU Leuven Universiteit Antwerpen
The present study aims at exploring which factors predict the willingness of adolescents to disclose personal information in response to online marketing requests. Our analyses show that especially privacy concerns and perceived benefits explain a considerable portion of variance in both willingness to disclose profile data (e.g. age, hobbies, favourite products) and contact data (e.g. phone number, e-mail address, home address). An interesting ...
Marketing food, marketing a necessity? Belgian food retailing and the concept of luxury in advertising, 1870-1940 Vrije Universiteit Brussel
Over the past two decades, the humanities and social sciences have progressively come to recognize the importance of food as a research topic. Initially, historical research focused mainly on the quantitative aspects of nutrition, such as prices, caloric intake and produce. However, the interest by other disciplines, and particularly ethnology, broadened the field of food studies to include the social context and cultural aspects of food. Food ...