How Three Japanese City Marathon Brands Overcame Double Jeopardy Vrije Universiteit Brussel
This study examines whether sport events contribute towards place marketing, urban development, and city re-imaging. In particular, non-elite sport events such as city marathons have a participatory character that also contributes to social cohesion and a healthier population. However, many cities desiring to copy such success find themselves surrounded by an increasingly competitive environment and therefore face daunting challenges including ...