Essentials in entrepreneurship : the core of new business development Universiteit Gent
Entrepreneurship is an intriguing but complex domain. This textbook provides all the basics for anyone interested in setting up a business. It deals with the domains of intellectual property, market assessment and strategy, financial planning, financing and valuation. You will find answers to questions such as: How can an entrepreneur test the feasibility of an innovative idea? Where can an entrepreneur find funding? How can an entrepreneur ...