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Publication

How and when personalized advertising leads to brand attitude, click, and WOM intention

Journal Contribution - Journal Article

Journal: JOURNAL OF ADVERTISING

ISSN: 1557-7805

Issue: 1

Volume: 51

Pages: 39 - 56

Publication year:2022

DOI: https://doi.org/10.1080/00913367.2021.1888339
Handle: http://hdl.handle.net/1854/LU-8747762
WoS Id: 000634998600001

Accessibility:Closed

See also: How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
See also: How and when personalized advertising leads to brand attitude, click, and WOM intention