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Publication
Analysis of media texts and mediated communication
Book - Book
Subtitle:Theoretical perspectives and methodological approaches
Abstract:This unique handbook is an invaluable resource for researchers wishing to analyze communication or media texts. Starting from social semiotics that examines meaning-making in social contexts, this book offers in ten chapters a structured approach to applying several qualitative methods of analysis.Each chapter contains: an overview treatment of a specific analysis, with clear conceptual definitions; sample studies and data in boxed text, figures and tables, to illustrate method applications; a concise discussion of the method and steps; a reading list for further exploration.
Embracing a variety of analytical methods, from text analysis to discourse and network analysis, this handbook offers a wealth of practically applicable insights. Whether you are an experienced researcher or just starting out, this book will guide and inspire you every step of your analysis.
Embracing a variety of analytical methods, from text analysis to discourse and network analysis, this handbook offers a wealth of practically applicable insights. Whether you are an experienced researcher or just starting out, this book will guide and inspire you every step of your analysis.
Number of pages: 252
ISBN:9789461175243
Publication year:2023
Keywords:Textual analysis, Content Analysis, Media, Communication, Interaction, Methods