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Researcher
Pieter De Pauw
- Disciplines:Communication management
Affiliations
- Department of Social Work and Social Pedagogy (Department)
Member
From6 Apr 2020 → 31 Dec 2020 - Department of Communication Sciences (Department)
Member
From1 Sep 2014 → 30 Jun 2019 - Department of Sociology (Department)
Member
From1 Oct 2009 → 30 Sep 2012
Publications
1 - 10 of 17
- Mag het iets minder zijn? Studiedruk in het secundair onderwijs(2023)Published in: WELWIJS (LEUVEN)ISSN: 1378-6121Issue: 2Volume: 34Pages: 11 - 15
- Taking children's advertising literacy to a higher level : a multilevel analysis exploring the influence of parents, peers, and teachers(2019)Published in: COMMUNICATION RESEARCHISSN: 1552-3810Issue: 8Volume: 46Pages: 1197 - 1221
- Considering children’s advertising literacy from a methodological point of view : past practices and future recommendations(2019)Published in: JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISINGISSN: 2164-7313Issue: 2Volume: 40Pages: 196 - 213
- Children's advertising literacy : empowering children to cope with advertising. A multiperspective inquiry into children's abilities to critically process contemporary advertising(2018)Pages: 229 p.
- From persuasive messages to tactics : exploring children’s knowledge and judgement of new advertising formats(2018)Published in: NEW MEDIA & SOCIETYISSN: 1461-7315Issue: 7Volume: 20Pages: 2604 - 2628
- Disclosing brand placement to young children(2018)Published in: INTERNATIONAL JOURNAL OF ADVERTISINGISSN: 1759-3948Issue: 4Volume: 37Pages: 508 - 525
- Taking advertising literacy to a higher level : an exploratory multilevel analysis of children's advertising literacy(2017)Number of pages: 1
- Improving advertising literacy by ‘cueing’ : a report in the framework of the AdLit research project(2017)Pages: 13 p.
- Mediabezit en gebruik bij minderjarigen: een rapport in het kader van het AdLit onderzoeksprojec(2015)Number of pages: 1
- Children's processing of new advertising formats: how to improve children's dispositional and situational advertising literacy?(2015)Pages: 1 - 2