< Back to previous page

Publication

Children's advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs

Book Contribution - Chapter

Book: Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, the alternative

Series: EAA Advances in Advertising Research series

Pages: 241 - 252

ISBN:978-3-658-10558-7

Publication year:2015

Handle: http://hdl.handle.net/1854/LU-5805185
VABB Id: c:vabb:420368

Accessibility:Closed