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Project

The development and evaluation of an e- and mHealth intervention for overweight and obese adults to target a healthy lifestyle: a PERSONA-lised approach

We will develop an e- and mHealth intervention for overweight and obese adults to target a healthy lifestyle. By adopting a PERSONA approach, in which we match overweight and obese adults to fictional characters and consequently to a tailored version of the intervention, we aim to increase engagement and personalization. Finally, we will investigate the efficacy of the PERSONA based intervention.

Date:1 Oct 2018 →  10 Jan 2023
Keywords:mHealth, eHealth, physical activity, self-regulation, sedentary behaviour, healthy dietary behaviour, overweight, obesity
Disciplines:Public health sciences not elsewhere classified, Clinical and counselling psychology not elsewhere classified, Health promotion and policy