The nudge in the right direction: the Flemish guide consumers towards environmentally responsible and healthy consumption

  The aim of this study is to guide consumers to better choices without us trying to convince or to raise awareness and take away their freedom of choice. We wish to achieve environmentally sound (and gezondl diet of consumers by applying insights from gedragswetenschappen1. We want to test by developing a number of interventions with partners from the retail which grafted on consumer daily behavior. From these experiences we want to learn and distilling policy recommendations.