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Department of Marketing, Brussels Campus
Main organisation:Faculty-wide Department of Marketing
Lifecycle:1 Dec 2015 → Today
Research topics of unit are:
- Service Marketing & Management: customer service, complaints management, customer satisfaction, customer loyalty, service employees,...
- Socially responsible marketing: Fundraising, consumer ethics, sustainable consumption,...
Keywords:Service Marketing, Fundraising, Service Management, Non-profit marketing, Marketing ethics, Sustainable marketing, Customer experience management
Disciplines:Tourism, Marketing, Other economics and business