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Project
An investigation into the cross-cultural differences in the adoption process of electric cars
In my PhD thesis I developed a model of the adoption of the electric car and empirically tested it in Flanders. The current project extends that work in an international context, as follows:1. Empirically test the electric car adoption model in various European countries2. Test an alternative model, based on ethical determinants, in various European countries3. Explain differences between these countries based on cultural frameworks.
Date:1 Feb 2015 → 31 Dec 2015
Keywords:CROSS CULTURAL RESEARCH, ELECTRIC MOBILITY, ADOPTION OF ECO-FRIENDLY PRODUCTS
Disciplines:Business administration and accounting, Management, Marketing