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Project
The role of emotions and emotional design in the adoption process of electric cars.
The project investigates the role of emotions in the adoption process of new sustainable products, more specifically electric cars. A conceptual model is developed and tested by means of which existing theoretical frameworks such as the Extended theory of Planned Behaviour can be extended with emotional dimensions. Additionally, consumer responses to different emotions in the design of and advertisements for electric car models of existing car makes are studied.
Date:1 Jan 2012 → 31 Dec 2013
Keywords:ADVERTISING EFFECTIVENESS, ADOPTION OF INNOVATION, ELECTRIC CARS, EMOTIONAL DESIGN
Disciplines:Biological and physiological psychology, General psychology, Other psychology and cognitive sciences, Marketing
Project type:Collaboration project