< Back to previous pageResearcher Steffi FrisonDisciplines:Statistics, Numerical methods, Applied mathematics in specific fieldsAffiliationsOperations Research and Statistics Research Group (ORSTAT) (main work address Leuven) (Research unit)MemberFrom1 Sep 2010 → 31 Aug 2016KU LeuvenPublications1 - 2 of 2Essays on paid, owned and earned media in multimedia contexts.(2016)Number of pages: 100Billboard and cinema advertising: missed opportunity or spoiled arms?(2014)Published in: International Journal of Research in MarketingISSN: 0167-8116Issue: 4Volume: 31Pages: 425 - 433
