The state of the art of discrete choice experiments in food research University of Antwerp Hasselt University Ghent University KU Leuven
Discrete choice experiments (DCEs) have become an often-used research method in food research due to their ability to uncover trade-offs made when choosing among multiple alternatives, especially when dealing with credence attributes. Insights into the main elements of the consumers’ decision-making process are key to informing both public and private policies related to food production and consumption. However, DCEs are not confined to this ...