Vox Pops or Polls? Effects of Vox Pops and Opinion Polls on Perceived Public Opinion, Personal Opinion and News Item Evaluation. University of Antwerp
How news media frame and portray public opinion contributes to what audiences perceive to be the majority opinion. Journalists have several means at their disposal to present public opinion in the news. Opinions polls and vox pops—interviews with the ordinary man or woman on the street—are possibly the most common and recognized representations of the public in the news. Surprisingly, little is known about how these public opinion displays ...