Projects
Sports sponsoring as a vehicle for gambling providers: How gambling sports sponsorship persuades consumers and contributes to gambling harms Ghent University
Gambling as a leisure activity is becoming increasingly popular. However, a substantial number of people run the risk of becoming addicted to gambling, which has not only been associated with financial problems, but also with substance abuse, depression and even suicide. Gambling marketing is one factor that contributes to consumers’ gambling behavior. One specific form of gambling marketing that has gained increasing popularity among ...
Nutritional labels to nudge consumers towards healthier food choices: persistence over time, effect of informational interventions and situational factors (time pressure and price) as moderators. University of Antwerp
Keeping Up with the #Instafamous: An Experimental Research on How Influencer Marketing Affects Young Consumers. Ghent University
Influencers with a large follower base are increasingly being contacted to recommend brands on their social media profiles, in return for free products or fixed amounts of money. On their profiles, influencers portray a perfect and lavish life, with exciting activities, popular brands and cool friends. Many youngsters therefore admire these influencers and aspire their successful lifestyle. The sponsored posts on their accounts are however ...
The effects of mental imagery on consumers’ wanting and liking. Ghent University
This project studies the impact of imagination on two related yet separable forces that guide human reward-seeking behavior: wanting and liking [1]. Wanting is felt as a desire prior to consumption which ultimately leads to a motivational state to interact with a product or service (i.e., purchase, consume). Liking involves a post-consumption evaluation of the experienced pleasure and facilitates an emotional state [1, 7]. Over the past ...
From smart watches to autonomous cars: securing consumers’ rights and interests in the era of smart technology and the Internet of Things KU Leuven
The number of devices being connected to the internet is growing rapidly. This trend—referred to as the Internet of Things (IoT)—illustrates how everyday objects are gradually turned into smart devices. These smart devices are capable of collecting data from their surroundings and sharing those data over the internet.
The development of the IoT raises several legal questions from a consumer protection perspective. First, the ...
The backfire effect of product assortment structure and size on consumers’ healthy grocery choices Ghent University
Public policy makers and marketers put a lot of effort into stimulating healthy food choices. At the
same time stores are continuously changing by adapting the sequence of products and by offering
bigger assortment sizes. This project looks at whether these in-store interventions might affect
consumers' healthy and unhealthy food choices. We investigate whether the retail trend to position
more ...
Consumers' Responses to Advertising in Social Network Games. University of Antwerp
Keeping Up with the #Instafamous: An Experimental Research on How Influencer Marketing Affects Young Consumers. Ghent University
Current research project investigates how influencer marketing affects young consumers. Based on experimental research we will examine the psychological mechanisms that may explain influencer marketing.
Time-inconsistent choices in today’s society and market place: How emerging trends and developments affect consumers’ food choices. Ghent University
In light of the enduring proliferation of obesity in today’s society, this project aims to explore how emerging developments within our society and market place affect consumers’ food choices between healthy and unhealthy foods. Four such contemporary developments are addressed:
(1) Shift towards online shopping channels
(2) An in-store retail trend
(3) Upswinging consumer suspicion
(4) Increased exposure to ...