Optimization of CEOs and spokespersons use of voice in times of crisis and conflict. KU Leuven
Every organization is vulnerable to crises, which are unexpected events that have a large impact on an organization’s operations, and which have negative consequences for the organization (Coombs, 2015). One of the most important consequences of a crisis is reputation damage (Avery, Lariscy, Kim, & Hocke, 2010). In order to limit the negative consequences of a crisis, crisis communication is crucial, because research has shown that crisis ...