Researcher

Timothy Robeers

Research Expertise:I specialize in qualitative research that focusses on determining various cultural and historical interplays between sport, media and society. Specifically, I critically analyze how notions of sustainability manifest itself within these different interplays, i.e. which and where common grounds emerge, exist and disappear. For this, I focus on analyzing mediarepresentations of (1) social sustainability: social (in)justice as emerging via concepts such as gender, race, ethnicity and discability in sport and (2) environmental sustainability: CSR, green marketing, greenwashing and celebrity activism in sport. The primary research focus in relation to the abovementioned areas is the mediatisation of (now electric) motorsport and the societal role it continues to negatiote in a rapidly changing 21st century society. Further, my research also focusses on national and international media as well as a wide range of sporting events, including mega-events such as the Olympic Games. My methodological expertise extends to qualitative content analysis (including framing analysis, discours analysis, thematic analysis, narrative analysis, etc.), ethnographic research, semi-structured interviews, focus groups and historiographical methodologies.

Keywords:SPORT AND SOCIETY, SPORT AND SUSTAINABILITY, SPORT/MEDIA COMMUNICATION, Political and social sciences

Disciplines:Anthropology, Applied sociology, Media studies, Other media and communications, Other social sciences, Sports sciences, Human movement and sports sciences not elsewhere classified, Environmental sociology, Sociology of leisure and tourism, Sociology of sports, Policy and administration, Social change, Social psychology, Social theory and sociological methods, Social work, Sociology of life course, family and health, Sociology of organisations and occupations, Other sociology and anthropology, Recreation, leisure and tourism geography, Communication sciences, Journalism and professional writing

Research techniques:I am experienced in qualitative research methodologies including framing, thematical analysis, discourse analysis, narrative analysis, thematical analysis etc. Additionally I am experienced in developing and using in-depth and semi-structured interviews.

Users of research expertise:Journalists & media organisations (televsion, newspaper, social media) - (national & international) Sport clubs, sporting associations, sport organisations (national & international) For example: UEFA, FIFA, IOC, IAAF, RACB, FIA, FIM, F1 etc. Athletes, sport teams& managers (national & international) Researchers & universities