Researcher
Anneleen Van Kerckhove
- Keywords:healthy food choices, retail environments
- Disciplines:Market research, Marketing channels and retailing, Consumer behaviour, Pricing, Product management, Marketing communications, Marketing models, Marketing not elsewhere classified, Advertising, Health promotion and policy
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → Today - Department of Marketing (Department)
Member
From16 Oct 2006 → 30 Sep 2018
Projects
1 - 3 of 3
- BOF-ZAP professorship in social and health sciencesFrom1 Oct 2018 → TodayFunding: BOF - ZAP BOF mandates, BOF - tenure track
- The effects of mental imagery on consumers’ wanting and liking.From1 Oct 2018 → 30 Sep 2022Funding: FWO fellowships, BOF - Other initiatives
- The Impact of Normative Cues on Consumers' Food IntakeFrom1 Oct 2016 → 30 Sep 2020Funding: BOF - Doctoral projects
Publications
1 - 10 of 42
- Products in disguise : communicating product benefits with surface mimicry(2023)
Authors: Anneleen Van Kerckhove, Caroline De Bondt, Maggie Geuens
Pages: 838 - 860 - The status signaling function of food waste(2023)
Authors: Evelynn Devos, Daphne Ribbers, Mario Pandelaere, Anneleen Van Kerckhove
- Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands(2023)
Authors: Barbara Kobuszewski Volles, Anneleen Van Kerckhove, Maggie Geuens
- Determinants of healthy and sustainable food choices in parents with a higher and lower socioeconomic status : a qualitative study(2022)
Authors: Marjolijn Vos, Benedicte Deforche, Anneleen Van Kerckhove, Nathalie Michels, Maartje Poelman, Maggie Geuens, Wendy Van Lippevelde
- Consumers believe that products work better for others(2022)
Authors: Evan Polman, Ignazio Ziano, Kaiyang Wu, Anneleen Van Kerckhove
Pages: 132 - 153 - The status signaling function of wasting food(2022)Volume: 50
Authors: Evelynn Devos, Daphne Ribbers, Mario Pandelaere, Anneleen Van Kerckhove, Haipeng Chen, Giana Eckhardt, Rebecca Hamilton
Pages: 174 - 175 - Does a single consumption imagery event increase food desire?(2022)
Authors: Evelynn Devos, Mario Pandelaere, Anneleen Van Kerckhove
- Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intentions(2021)
Authors: Laura De Kerpel, Anneleen Van Kerckhove, Tina Tessitore
Number of pages: 1 - Unpalatable food for thought : let marketing research guide effective public obesity interventions(2021)
Authors: Stephen S. Holden, Natalina Zlatevska, Joy Parkinson, Romain Cadario, Chris Dubelaar, Jing Lei, Elizabeth Moore, Nada Sayarh, Anneleen Van Kerckhove, Carolina Werle
- Offering brand switching in online stores : the effectiveness of recommendations for private labels vs. national brands(2021)
Authors: Barbara Kobuszewski Volles, Anneleen Van Kerckhove, Maggie Geuens
Number of pages: 1