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Organisation
Marketing & Strategy
Sub-organisation(s)
1 - 2 of 2
Current researchers
1 - 10 of 45 results
- Carmen ADAMS (Member)
- Yannick BAMMENS (Member)
- Maarten BROENS (Member)
- Robin CLERCKX (Member)
- Lowie CNOCKAERT (Member)
- Lotte DANIELS (Member)
- PJ DE QUEKER (Member)
- Lieve DOUCE (Member)
- Jan DRIESEN (Member)
Projects
1 - 1 of 1
- Shaping Future Stores: Unraveling the Impact of Personalized Sensory Atmospherics on Consumer BehaviorFrom16 Feb 2024 → TodayFunding: BOF - doctoral mandates
Publications
1 - 10 of 387
- Psychological Factors Affecting Intention to Use Public Transport among Vietnamese Motorcyclists(2023)Published in: Transportation research recordISSN: 0361-1981Issue: 8Volume: 2677Pages: 207 - 218
- Bootstrapping and PLS-SEM: A step-by-step guide to get more out of your bootstrap results(2016)Published in: European management journalISSN: 0263-2373Issue: 6Volume: 34Pages: 618 - 632
- Is More Social Presence Always Better? Exploring Boundaries to Consumer Acceptance of Robots(2022)Pages: 149 - 149Number of pages: 1
- The internationalization process revisited: institutionalization, exploitation and exploration(2011)Pages: 135 - 157Number of pages: 23
- Play Buddies or Space Invaders? Players' Attitudes Toward In-Game Advertising(2013)Published in: Journal of AdvertisingISSN: 0091-3367Issue: 2-3Volume: 42Pages: 204 - 218
- Why should I trust you? Influence of explanation design on consumer behavior in AI-based services(2024)Published in: Journal of Service ManagementISSN: 1757-5818Issue: 1Volume: 36Pages: 50 - 74
- Life cycle extension of mobile phones: an exploration with focus on the end-consumer(2018)Published in: The Central European Review of Economics and ManagementISSN: 2543-9472Issue: 4Volume: 2Pages: 7 - 37
- Healthcare service users as resource integrators: investigating factors influencing the co-creation of value at individual, dyadic and systemic levels(2020)Published in: Journal of service theory and practiceISSN: 2055-6225Issue: 3Volume: 30Pages: 277 - 306
- Individual ambidexterity in SMEs: Towards a typology aligning the concept, antecedents and outcomes(2022)Published in: Journal of small business managementISSN: 0047-2778Issue: 2Volume: 60Pages: 347 - 378
- Is robotic shopping set to be the next big thing?(2019)Pages: 167 - 174