Projects
The influence of online review content on social media and social network sites, context and reviewer characteristics on consumer responses to online reviews. University of Antwerp
Why do adolescents self-disclose online? A longitudinal study on adolescents' self-disclosure and protective behaviors in social network sites. University of Antwerp
Why do adolescents self-disclose? A study on adolescents' self-disclosure and protective behaviors in social network sites based on the Theory of Planned Behavior and the Protection Motivation Theory. University of Antwerp
Why do adolescents self-disclose online? Research on adolescents' self-disclosure and protective behaviors in social network sites. University of Antwerp
Risk-reducing regulatory strategies for illegal and harmful conduct and content in online social network sites. KU Leuven
Mirror Mirror on My Wall, Can I Compare to the Influencers I Follow? How Media Multitasking with Social Network Sites Affects Adolescents’ Susceptibility Towards Influencer Marketing. Ghent University
Nowadays, youngsters are unceasingly active on social network sites (SNS), while being occupied with other media tasks such as watching TV. In this social media multitasking (SMM) context, adolescents are often exposed to sponsored posts by influencers. While research on adolescents’ susceptibility towards influencer marketing is starting to gain academic interest, no research until date investigated the effect of the complex multitasking ...
Likes and Liquor: A mixed-methods project to unravel the impact of alcohol-related social network site use on youths’ (underage) drinking behaviors KU Leuven
When looking at meta-reviews, it becomes apparent that young individuals’ use of Social Networking Sites (SNSs) plays an important role in their alcohol use. Accumulating evidence, for example, shows that both the sharing of as well as exposure to alcohol-related content on SNSs (e.g., pictures showing alcohol) increase young individuals’ alcohol use. Yet, despite empirical insights of previous research, there is still a lot of unclarity ...
Psychological mechanisms involved in Social Network Site use and effects on mental health and wellbeing Ghent University
There is emerging evidence that SNS use can lead to lower well-being. However, at the theoretical level our understanding of the mechanisms that explain the relationship between SNS and wellbeing is still limited in important ways. In order to better understand adaptive as well as maladaptive use of SNS, we need to examine cognitive-motivational mechanisms that drive SNS use. Based on the current state-of-the-art, several cognitive ...