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Publicatie
Children's advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs
Boekbijdrage - Hoofdstuk
Boek: Advances in advertising research (Vol. VI) : the digital, the classic, the subtle, the alternative
Series: EAA Advances in Advertising Research series
Pagina's: 241 - 252
ISBN:978-3-658-10558-7
Jaar van publicatie:2015
Toegankelijkheid:Closed