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Researcher
Katarina Panic
- Disciplines:Communication management
Affiliations
- Department of Communication Sciences (Department)
Member
From1 Jan 2009 → 30 Sep 2016
Publications
21 - 24 of 24
- The impact of congruency and time pressure during simultaneous exposure in an IDTV context(2011)Series: Advertising: Media, Marketing and Consumer Demands
Authors: Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker, Evelyn P Mann
Pages: 45 - 59 - Targeting older consumers: exploring the advertising impact of the (subjective) age of models used in advertising(2010)
Authors: Katarina Panic, Veroline Cauberghe, Delphine Verhoye
Number of pages: 1 - Impact of congruency and time pressure during simultaneous exposure to a program and an interactive advertisement(2010)
Authors: Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker
Number of pages: 1 - Impact of an Interactive Anti-Speeding Threat Appeal. How Much Fear is too Much?(2009)
Authors: Katarina Panic, Veroline Cauberghe, Patrick De Pelsmacker, Ralf Terlutter
Number of pages: 1