- An eye-tracking study to examine the impacts of happy versus sad program-induced moods on brand attitude : the moderating role of advertising disclosure(2024)
Authors: Guoquan Ye, Xin Guan, Liselot Hudders
Pages: 98 - 118
- Children’s hobbies as persuasive strategies : the role of literacy training in children’s responses to personalized ads(2024)
Authors: Laurien Desimpelaere, Liselot Hudders, Dieneke Van de Sompel
Pages: 70 - 85
- Hoe word je miljonair in drie stappen? Een experimenteel onderzoek naar de persuasieve kracht van beleggingsadviezen door finfluencers(2023)
Authors: Eva. A van Reijmersdal, Liselot Hudders
Pages: 284 - 302
- De kracht van influencermarketing(2023)
Authors: Liselot Hudders, Eva A. van Reijmersdal
Pages: 231 - 235
- The impact of employee empathy on brand trust in organizational complaint response emails : a closer look at linguistic realization(2023)
Authors: Rebecca Van Herck, Sofie Decock, Bernard De Clerck, Liselot Hudders
Pages: 1220 - 1266
- The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations(2023)
Authors: Liselot Hudders, Chen Lou
Pages: 151 - 161
- Red light or green light? Netflix series’ Squid Game influence on young adults’ gambling-related beliefs, attitudes and behaviors, and the role of audience involvement(2023)
Authors: Steffi De Jans, Veroline Cauberghe, Liselot Hudders
Pages: 2640 - 2651
- An ecological momentary assessment and content analysis to unravel Flemish young adults' exposure to and contents of gambling marketing communications(2023)
Authors: Steffi De Jans, Liselot Hudders, Evelien Tempelaere
Pages: 152 - 182
- Gambling sponsorships in sport : a systematic review of the scientific literature(2023)
Authors: Bram Constandt, Steffi De Jans, Liselot Hudders
Pages: 303 - 304
- Helping mother earth : young children's responses to sustainability labels on food packaging(2022)
Authors: Marloes de Brabandere, Liselot Hudders, Dieneke Van de Sompel
Number of pages: 1