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Researcher
Liselot Hudders
- Keywords:Marketing Communication, Influencer Marketing, Advertising Literacy, Digital Marketing, Consumer Behavior, Advertising, Media effects research, Consumer socialization
- Disciplines:Communication research methodology, Communication management, Science and health communication, Media research methodology, Media and communication policy, Information technologies, Media audience research, Consumer behaviour, Digital media, Marketing communications, Advertising
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → 30 Sep 2021 - Department of Marketing (Department)
Member
From1 Feb 2014 → 30 Sep 2018 - Department of Communication Sciences (Department)
Member
From1 Dec 2005 → Today
Projects
1 - 10 of 20
- SUstaiNable inteRventions and healthy behavIours for adoleScent primary prEvention of cancer with digital toolsFrom1 Jan 2024 → TodayFunding: Horizon Europe - Mission area: Cancer - not attributable
- The relationship between gambling sponsorship and the normalization and prevalence of gambling (GAMSPON)From15 Dec 2022 → TodayFunding: Research programme supporting the federal policy note on drugs
- Studying the impact of gambling advertising in sport on the normalization of gambling and gambling behaviorsFrom1 Nov 2022 → 1 May 2023Funding: FOD of Justice
- How being a responsible parent is challenging: An inquiry on the role of delay discounting in how parents resist child-targeted product packagingFrom1 Jan 2022 → TodayFunding: FWO research project (including WEAVE projects)
- Targeting children, reaching the family. Can child-targeted persuasive retail communication persuade children and parents to opt for suboptimal food?From1 Jan 2022 → TodayFunding: BOF - doctoral mandates
- Responsible gambling advertising: How to empower young adults to cope with digital advertising for online gambling?From1 Oct 2021 → TodayFunding: FWO junior postdoctoral fellowship
- Children as influencers on social media: Development of a valorisation tool supporting parentsFrom1 May 2021 → TodayFunding: BOF - various
- Cooperation agreement between the city council of Ghent and UGent 2020-2025: Transition to fossil-free neighborhoods with the Muide-Meulestede + Mariakerke (MM+M) neighborhoods fossil-free as pilotsFrom8 Feb 2021 → TodayFunding: Cities and Municipalities
- Psychological mechanisms involved in Social Network Site use and effects on mental health and wellbeingFrom1 Jan 2021 → 31 Dec 2023Funding: BOF - postdoctoral mandates
- #Fitspiration: The Impact of Instagram Fitfluencers on Adolescents’ Mental Well-being and Exercise BehaviorFrom1 Jan 2021 → TodayFunding: FWO research project (including WEAVE projects)
Publications
21 - 30 of 104
- A new era of influencer marketing : lessons from recent inquires and thoughts on future directions(2022)
Authors: Liselot Hudders, Chen Lou
Pages: 1 - 5 - Food promotion and children's health : considering best practices for teaching and evaluating media literacy on food marketing(2022)
Authors: Charlene Elliott, Emily Truman, Michelle R. Nelson, Cyndy Scheibe, Liselot Hudders, Steffi De Jans, Kara Brisson-Boivin, Samantha McAleese, Matthew Johnson, Lauren Walker, et al.
- Product placement in a media multitasking environment : an experimental study among teenage children on the impact of product placement prominence while media multitasking(2022)
Authors: Emma Beuckels, Liselot Hudders
Number of pages: 1 - The emergence of momangers and the digital identity construction of kidfluencers : a qualitative study with kidfluencers and their parents(2022)
Authors: Elisabeth Van den Abeele, Liselot Hudders, Ini Vanwesenbeeck
Number of pages: 1 - If it sounds right, it seems right : the persuasive effects of rhetorical figures in political speech(2022)
Authors: Edward De Vooght, Liselot Hudders
Number of pages: 1 - A qualitative approach to unravel preschoolers’ YouTube advertising literacy : in-depth interviews with children and their parents(2022)
Authors: Femke Loose, Liselot Hudders, Ini Vanwesenbeeck, Steffi De Jans
Number of pages: 1 - Exploring teenagers’ folk theories and coping strategies regarding commercial data collection and personalized advertising(2022)
Authors: Sanne Holvoet, Steffi De Jans, Ralf De Wolf, Liselot Hudders, Laura Herrewijn
Pages: 317 - 328 - Children’s perceptions of fairness in a data disclosure context : the effect of a reward on the relationship between privacy literacy and disclosure behavior(2021)
Authors: Laurien Desimpelaere, Liselot Hudders, Dieneke Van de Sompel
- Moral rebels and dietary deviants : how impressions of veg*ns as moral minorities predict their social attractiveness(2021)
Authors: Ben De Groeve, Liselot Hudders, Brent Bleys
Number of pages: 1 - Narrating pain to make you understand : using novel metaphors to increase empathy(2021)
Authors: Edward De Vooght, Liselot Hudders
Number of pages: 1